Zeal x Open Hearts

Open Hearts, Unlimited Possibilities
Graphic Design

Zeal Open Hearts Sunglasses

Zeal Optics and artist, Pat Milbery approached me looking for help with the design for a pair of sunglasses. Following the bright and positive aesthetics of the artist style, I created a design for Zeal's Crowley & Windsor frames closes the gap between capability and style, effortlessly fusing looking good and doing good

Designer:
John Mackin
client:  
Zeal OPtics
Location:
Boulder, CO

For the Open Hearts Collection at Zeal Optics, I designed each pair of sunglasses digitally, adhering to the specifications of the Windsor and Crowley styles. The process began with a detailed analysis of each frame’s structure and dimensions to ensure that the creative artwork flowed well into the design, while keeping the sunglasses looking creative, yet, modern and clean on the outside.

I created digital mock-ups to explore and refine the final design, creating a design that reflect the collection’s vibrant and positive spirit of the collaborating artist, Pat Milbery. The user takes in the beauty of the inside artwork when putting on the sunglasses and reflects that beauty out as they wear the sunglasses, ensuring a harmonious balance between aesthetic appeal and functionality.

The final digital designs were presented with high-resolution renderings, highlighting the unique features and visual impact of each colorway. This approach not only ensured precision in translating the designs to physical products but also maintained the integrity and style of the Open Hearts Collection.

Soul on the Inside / Style on the Outside

As an avid enthusiast of creative artwork and streetwear, I often noticed that artist collaborations, while featuring impressive artwork, don't always seamlessly integrate into the daily outfits of the target audience.

To address this, I recommended a design approach that keeps the exterior of the glasses clean and fresh with a two-toned frame—featuring a solid color on the top half and a colorful tortoise pattern on the lower half. The intricate artwork is showcased on the inside of the glasses, ensuring they remain stylish and versatile for everyday wear while adding a unique touch of creativity.

Display Stand, Travel Bag, Sticker

The Open Hearts Collection includes four different color ways of Zeal Optics’ Windsor and Crowley styles.

I additionally created a sunglasses travel bag and a magnet for Zeal's product display stands for this special collaboration.

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